Monday, October 30, 2006

only one person wins in a popularity contest

Only one person wins in a popularity contest. Everyone else loses. In the content world, the audience also loses out because popularity it not always the best indicator for the relevance and quality of content. I may be a good indicator of how well the content has been marketed, but that means the marketing trump content quality. At postreach we focus on measuring content quality and relevance. This also helps us measure how well content has been marketed.

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